Different Film Marketing Methods and what they are suitable for

1. The marketing methods I can remember from today are:

• The Dark Knight Viral Marketing Campaign, it involved people from around the US participating in a campaign that was like a game, players had to find clues and save/take over Gotham. Some people would choose to use things like:

Games
Toys
Websites
Adverts

• Video Games 2.Today I learned that some film marketing methods are suited to particular audience. For example: Creating a Video Game for the film whose audience is 12 and older because most teenagers are interested in Video Games.

3. Today I learned that some film marketing methods are suited to particular genres of film. For example:

• Having a Scary Video Game for a film is best suited to a film which is from the Horror genre because people who play games and they play the game for the film would be interested in watching it.
• Having Toys for a film is best suited to a film which is from the cartoon genre because if children get the toy in a Happy Meal and they like it they would want to watch the film.