The term “viral” describes the way a message can become self-replicating as it is picked up and repeated across the Internet. it could basically such as pictures, websites or video clips.
3 examples of films that have used viral marketing:
The Blair Witch Project (1999)
They made a viral website so people would believed that the film is based on a real story. Viral Website: http://blairwitch.com/legacy.html
Cloverfield (2008)
They made a viral website, in the website there are pictures... so people would believe that film is real.
Website: http://www.1-18-08.com/
The last Exorcism
Tricking people through Chatroulette.
www.Chatroulette.com
Low budget film marketing campaign are films that have a very low amount of money to spend in the making of advertisement and in the making of the film.
High budget film marketing campaign are films that have a very high amount of money to spend in the making of advertisement and in the making of the film.
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